On the Tourist Trail

Walk into any tourist information centre and there’s a myriad of leaflets for activitites, all competing for your attention.  These flyers, for Utrecht Centraal Museum’s different attractions, caught my eye in particular.  As well as the Rietveld Schröder House, the dick bruna huis is another one of the Centraal Museum’s attractions. dick bruna is graphic designer, famous for being the creator of Miffy. 

I love the strong layout of information on these pamphlets as they highlight how white space is effective on designs. In addition they fold out into a poster showcasing the respective attractions. In a sea of tourist pamphlets these leaflets, with their graphic layout, are attention grabbing.