Zoe Gower-Jones - graphic designer

Thursday, 12 February 2015

On the Tourist Trail

Walk into any tourist information centre and there’s a myriad of leaflets for activitites, all competing for your attention.  These flyers, for Utrecht Centraal Museum’s different attractions, caught my eye in particular.  As well as the Rietveld Schröder House, the dick bruna huis is another one of the Centraal Museum’s attractions. dick bruna is graphic designer, famous for being the creator of Miffy. 

I love the strong layout of information on these pamphlets as they highlight how white space is effective on designs. In addition they fold out into a poster showcasing the respective attractions. In a sea of tourist pamphlets these leaflets, with their graphic layout, are attention grabbing. 




Thursday, 5 February 2015

Garage Project Beer Cans

Garage Project, what great beer and what great artwork. I think there is hardly a beer in the Garage Project line where I don't adore the artwork. Their approach seems to have been to just take inspiration from the beer name; as opposed to a fixed look for the entire range that gets adjusted accordingly for each product. 

The result is a plethora of brilliant and often humourous designs with influences that include vintage advertising, Jamie Reid, Film Noir, vintage computer games, Arts and Crafts, and Godzilla.

As well as being seduced by the beautiful artwork I chose these two cans due to their contents; particularly La Calavera Catrina which is brewed with maize, habanero chilli, watermelon and rose water!

That's whole lot of creativity in a can.