Hoppy NZ beer and hot sauce is a match made in heaven as far as I’m concerned. I love the packaging on this collaboration between Epic and Culley’s as it’s bold and simple and glows in the dark, which is a nice touch for zombie related produce. This beer and hot sauce didn’t pique my interest just because I like craft beer and love hot sauce; it got me considering how effective a good collaboration can be.
Throughout university and work I’ve been lucky enough to work with/flat with some really accomplished people from friends who are writers, designers and photographers through to editors, journalists and producers. We all carry on with our respective day jobs but it’s fun to think of the things we could do if we collaborated a bit more. It’s cool to think of the potential results but more than anything it would loads of fun. I think this is definitely something that I want to do more of over the next year; I’ve been inspired by beer and hot sauce.
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